National Car Rental
National Car Rental has been an industry pacesetter throughout its 56-year history. National Car Rental was formed on August 27, 1947, as a group of 24 independent car rental operators with 60 locations and 800 vehicles. They incorporated as a for-profit corporation in 1959 and quickly established an identity as "the best in localized, personal service."
Over the years, National Car Rental would go on to pioneer many industry features to improve the rental experience for their customers. In 1954, they became the first car rental brand to offer one-way rentals for those wishing to rent cars in one town and leave them in another. In 1966, National Car Rental equipped its regional reservation offices with the "Telemax" computer system, officially becoming the first car rental company to bring computers into daily reservation operations. After airline industry deregulation in 1976, National Car Rental opened its doors to the new wave of leisure travellers when it became the first to offer flat rates to car renters.
As National Car Rental continued to grow and evolve, so too did its identity. While being one of the earliest companies to initiate corporate account business in the late '70s, the 1980s and beyond for National Car Rental can be characterized by its commitment to the corporate traveller. In 1987, National Car Rental introduced the industry's first, comprehensive frequent-renter program, "Emerald Club", along with the "Paperless Express Rental Agreement," which made car rental faster by using information stored in the computer to process the whole transaction in seconds. National Car Rental continued to develop ways to make the car rental process more efficient to time-sensitive business travellers. Innovations such as the "Emerald Aisle," where members select their own cars and are on their way without filling out any paperwork, allowed members to completely bypass the rental counter. Later, the "Choice Rental Process" would give all National Car Rental customers the ability to choose their own vehicle. Keeping in tune with the needs of the growing population of small business owners, National Car Rental started "QuickRent" service in 2002, which offered customers, who were not enrolled in Emerald Club, the ability to bypass the counter when they complete their rental transaction online.
Through tremendous growth, organizational changes and new travel industry innovations, National Car Rental has remained a leader in both business and leisure rentals. Today, the National Car Rental brand is one of the world's largest rental car companies and serves the most popular domestic and international travel destinations through a network of more than 2,000 locations in the United States, Canada, Europe, Latin America, the Caribbean, Asia-Pacific, Africa and Australia.
